Starter and Growth have published base prices and a 14 day trial. Enterprise pricing begins with the operating model, architecture, volume, security, and implementation requirements.
Choose the commercial path
Prices shown are monthly base prices. Capability availability and any additional implementation or volume scope are confirmed before purchase.
For a growing team that wants Sales, Marketing, Analytics, and Quote in one revenue workspace.
Best for a small revenue team working from one customer model.
Start 14 Day TrialBase allowance
Capability scope
For a scaling revenue team that needs stronger qualification, attribution, coaching, and analysis.
Best for coordinated Marketing, Sales, and RevOps teams.
Start 14 Day TrialBase allowance
Capability scope
For complex architecture, migration, volume, security, procurement, and operating requirements.
Best for multi-team or multi-system revenue operations.
Contact SalesBase allowance
Capability scope
Commercial transparency
Lucrative shows the base subscription price, then confirms the variable requirements that materially affect delivery and total cost before purchase.
Choose Starter or Growth from the published plans, or begin an Enterprise evaluation for a more complex operating model.
Confirm the users, contacts, verified email, AI execution, and data activity the revenue engine needs to support.
Define migration, integrations, workflow configuration, enablement, and acceptance criteria before work begins.
Evaluate architecture, security, procurement, governance, support, and SLA requirements where they apply.
Clear before you buy. Your proposal separates the published subscription from confirmed usage, implementation, and enterprise requirements.
Discuss Your ScopeCapability comparison
See what each plan includes and what is configured for your business.
Scroll horizontally to compare plans
| Capability | Starter | Growth | Enterprise |
|---|---|---|---|
| Revenue foundation05 capabilities | |||
| Revenue Blueprint configuration | ✓Available | ✓Available | ✓Configured |
| Contacts, companies, and customer timeline | ✓Included | ✓Included | ✓Configured |
| Accounts, opportunities, and pipeline | ✓Included | ✓Included | ✓Configured |
| Tasks, activity, and follow-up workspace | ✓Included | ✓Included | ✓Configured |
| Shared customer and revenue model | ✓Included | ✓Included | ✓Configured |
| Marketing and qualification05 capabilities | |||
| Audience segmentation | ✓Included | ✓Included | ✓Configured |
| Campaigns and customer journeys | ✓Included | ✓Included | ✓Configured |
| Engagement and Sales handoff context | ✓Included | ✓Included | ✓Configured |
| Qualification and routing logic | ✓Standard | ✓Advanced | ✓Configured |
| Sales DNA Match and ICP Blueprints | ×Not included | ✓Included | ✓Configured |
| Revenue analytics and AI07 capabilities | |||
| Standard revenue dashboards | ✓Included | ✓Included | ✓Configured |
| Prompter conversational analytics | ✓Included | ✓Included | ✓Configured |
| Pipeline and forecast context | ✓Included | ✓Included | ✓Configured |
| Multiple touch revenue attribution | ×Not included | ✓Included | ✓Configured |
| HDQ Analytics and advanced scoring | ×Not included | ✓Included | ✓Configured |
| AI sales coaching | ×Not included | ✓Included | ✓Configured |
| Explainable next action assistance | ✓Standard | ✓Advanced | ✓Configured |
| AI architecture and compliance07 capabilities | |||
| AI Native Mode | ✓Usage based | ✓Usage based | ✓Usage based |
| Included AI Execution Credits | ✓500 | ✓1,500 | ✓Custom allowance |
| Supported external AI model connections | ✓Account configured | ✓Account configured | ✓Architecture scoped |
| Bring your own supported AI model or key | ✓Account configured | ✓Account configured | ✓Architecture scoped |
| Private or dedicated AI model deployment | ✓Evaluated | ✓Evaluated | ✓Architecture scoped |
| HIPAA compliance tier and BAA | ×Not included | ×Not included | ✓Enterprise review |
| Regulated PHI processing | ×Not included | ×Not included | ✓BAA required |
| Quote and commercial control04 capabilities | |||
| Opportunity linked quote workspace | ✓Included | ✓Included | ✓Configured |
| Deterministic product and pricing logic | ✓Included | ✓Included | ✓Configured |
| Approval thresholds and exception paths | ✓Standard | ✓Advanced | ✓Configured |
| Versioned commercial documents | ✓Included | ✓Included | ✓Configured |
| Connected revenue operations05 capabilities | |||
| Workflow automation across teams | ✓Included | ✓Included | ✓Configured |
| Account specific integrations | ✓Confirmed | ✓Confirmed | ✓Architecture scoped |
| Revenue workflow orchestration | ✓Available | ✓Available | ✓Configured |
| Governance across connected systems | ✓Available | ✓Available | ✓Configured |
| Service workspace and customer health | ✓Available | ✓Available | ✓Configured |
| Enterprise delivery and control05 capabilities | |||
| Custom users and data volume | ×Not included | ×Not included | ✓Scoped |
| Architecture and migration design | ×Not included | ×Not included | ✓Scoped |
| Security and procurement review | ×Not included | ×Not included | ✓Included |
| Support and SLA evaluation | ×Not included | ×Not included | ✓Included |
| Acceptance criteria and launch evidence | ×Not included | ×Not included | ✓Included |
All listed capabilities are available now. Plan inclusion, configuration, and implementation scope are confirmed during onboarding. HIPAA related use is not enabled by default. An Enterprise compliance tier and an executed BAA or regulatory addendum are required before PHI may be processed.
Separate from subscription pricing
A selective design partnership for complex migrations, high-volume operations, governed integrations, or new revenue workflows. Qualifying engagements may receive Lucrative engineering investment of up to $50,000, subject to acceptance and written scope.
Commercial clarity
When a rate is not published, Lucrative confirms it before purchase rather than implying an undefined inclusion.
Starter and Growth include five users and the contact, verified email, and AI credit allowances shown on each plan. Optional services, additional volume, taxes, and implementation work outside standard onboarding are not included in the displayed base price.
Starter and Growth include five users in the published base allowance. If you need a larger team, Lucrative confirms the right account scope before purchase.
Additional-volume pricing is confirmed before purchase or expansion. Lucrative does not show an estimated overage rate here because the required data, email, AI, and architecture profile must be validated first.
Routine CRM activity does not consume AI Execution Credits. Credits are used for work that needs more computing, such as conversational analysis, advanced scoring, deal illustration, or AI assisted quality review.
Yes. Revenue Blueprint, Sales CRM, Marketing Automation, Revenue Analytics, Quote, Governance, Integration Cloud, Service, Knowledge, MCP access, and agent capabilities are available now. Plan inclusion and configuration depend on your account.
No. Enterprise is the commercial evaluation path. The Partner Design Program is a separate, selective design partnership for qualifying organizations with complex workflows or architecture requirements.
Standard onboarding and complex implementation are different scopes. Lucrative reviews the data model, migration, integrations, workflow requirements, and acceptance criteria before confirming implementation cost.
Choose the next step