“Knowing who your customers are is great, but knowing how they behave is even better.” Jon Miller (Co-founder, Marketo) Customer…
customer lifetime value
Google Analytics is probably the most useful analysis tool ever built. If you think that’s an exaggeration, just ask 51%…
Marketing attribution isn’t a new concept. It’s the inevitable combination of smart marketing and advanced technology. In many ways, it’s…
Advanced analytics is a lot like magic. Most people don’t know how either works but are amazed by both. So…
Predictive analytics has revolutionized the way we forecast. Businesses couldn’t have dreamt of the type of insights they gain today…
Ask a marketer about customer lifetime value, and they’ll tell you it’s all about ‘relationship.’ Ask a financial analyst, and…