According to a recent consumer survey, only 5% of people remember a statistic for more than 24 hours. On the other hand, over 63% of consumers remember a story for more than 24 hours. Clearly, how brands communicate with consumers matters.
In the world of data-driven marketing, basing your story around data is imperative but tricky. Consumers want to be convinced but don’t want to be bombarded with facts and statistics. That’s where data storytelling comes into play.
Essentially, data storytelling is the method of portraying data as an easy-to-understand story. That makes data the backbone of how businesses communicate with their own employees and consumers.
So how does AI fit into all this? And how does the union of data storytelling and AI influence the future of marketing?
Check out the full report to get the answers.