Netflix gained 16 million followers during the COVID-19 pandemic, and enjoyed a 113% increase in search popularity in March 2020. It’s no surprise either, with nationwide lockdowns around the world forcing consumers to turn to indoor activities. Yet this development is likely to leave a lasting impact on the future of the tech and entertainment industry.
People are now also more concerned about their health and homes, resulting in a remarkable downturn in key industries such as travel, luxury and hospitality. Yet, online businesses such as Amazon are enjoying an immensely profitable 2020, on the back of increased online activity.
With over 4 billion users revealing their search intents online throughout the world, it’s essential for businesses to understand changing consumer sentiments to survive. Download the report to find out how the pandemic has changed the world, and the people in it according to online user search trends.