Media buying is different from paid media and google advertising. This recently evolving trend has gained a lot of popularity…
2021 January
Ad tech has come a long way since it’s inception with internet’s first banner ad appearing on hotwired.com in 1994….
There is no denying the significance of data-driven marketing in today’s world. Data-driven marketing has a significant place in the…
Introduction to Artificial Intelligence Any technology that substitutes human activity is Artificial Intelligence. From the past decade, the shift and…
In 2018, Google rolled out its Google Marketing Platform that allowed a holistic approach to buying and optimizing digital media….