“Knowing who your customers are is great, but knowing how they behave is even better.” Jon Miller (Co-founder, Marketo) Customer…
Here’s what you’ll find in this blog: Introduction Part I: Identifying the Data Analytics Role in Digital Ecosystem Part II:…
We’ve already gone over a brief history of ad tech in part 1 of this blog. In addition, we also…
It is a prerequisite for businesses to keep track of, monitor, and improve their performance constantly. The success of a…
The ad tech industry has been rapidly revolutionizing the way consumers and businesses interact with each other online. In 2019,…
Imagine you’re a small business owner or a corporate executive who needs to make dozens of decisions every day. The…
Growth marketing is different from traditional marketing as it takes into account and improves every stage of the customer journey….
Currently, almost all businesses have a digital presence. Whether you have an informative blog website or e-commerce store, enterprises need…
Paid advertising is the bandwagon that everyone is jumping on in the 21st century. And there’s a very good reason…
