News & Blog

We’re on a mission to start a conversation with your customers in this fast connected world.
16 Nov08:01
16 Nov08:01
Nov 2020
Nov 2020
advance analytics post-01

How to Set Up the New Google Analytics 4 Property?

Here’s what you’ll find in this blog: What is the new Google Analytics Update? How to Upgrade to Google Analytics…

11 Nov10:34
11 Nov10:34
data analytics-01 (1)

Finding Data-Driven Marketing Trends with Big Data Analytics

Here’s what you’ll find in this blog: Why is Big Data Analytics on the Rise? The Relation between Data-Driven Marketing…

28 Oct09:36
28 Oct09:36
Oct 2020
Oct 2020
data analytics-01

Deciphering Data Analytics & Subsequent Challenges

Data analytics is the basis for all business decisions today because organizations realize the importance of a data-driven approach. The…

21 Oct05:21
21 Oct05:21
ai and data analytics-01

The Union of AI & Data Analytics

If data is the new oil, then data analytics is the oil refinery that the digital world is clambering after….

23 Sep11:27
23 Sep11:27
Sep 2020
Sep 2020
google post-01

Understanding Google Analytics ‘Lifetime Value’ with Artificial Intelligence

Google Analytics is probably the most useful analysis tool ever built. If you think that’s an exaggeration, just ask 51%…

18 Sep07:52
18 Sep07:52
customer value through AI-01

Integrating Marketing Attribution & Customer Lifetime Value Through AI

Marketing attribution isn’t a new concept. It’s the inevitable combination of smart marketing and advanced technology. In many ways, it’s…

15 Sep11:13
15 Sep11:13
advanced analytics for CLV

Calculating Customer Lifetime Value through the Magic of Advanced Analytics

Advanced analytics is a lot like magic. Most people don’t know how either works but are amazed by both. So…

11 Sep07:56
11 Sep07:56
Operational-Analytics-HD

The Role of Predictive Analytics in Customer Lifetime Value

Predictive analytics has revolutionized the way we forecast. Businesses couldn’t have dreamt of the type of insights they gain today…

07 Sep12:27
07 Sep12:27
lens of AI-01

Rediscovering Customer Lifetime Value Through the Lens of AI

Ask a marketer about customer lifetime value, and they’ll tell you it’s all about ‘relationship.’ Ask a financial analyst, and…