News & Blog

We’re on a mission to start a conversation with your customers in this fast connected world.
28 Oct09:36
28 Oct09:36
Oct 2020
Oct 2020
data analytics-01

Deciphering Data Analytics & Subsequent Challenges

Data analytics is the basis for all business decisions today because organizations realize the importance of a data-driven approach. The…

21 Oct05:21
21 Oct05:21
ai and data analytics-01

The Union of AI & Data Analytics

If data is the new oil, then data analytics is the oil refinery that the digital world is clambering after….

23 Sep11:27
23 Sep11:27
Sep 2020
Sep 2020
google post-01

Understanding Google Analytics ‘Lifetime Value’ with Artificial Intelligence

Google Analytics is probably the most useful analysis tool ever built. If you think that’s an exaggeration, just ask 51%…

18 Sep07:52
18 Sep07:52
customer value through AI-01

Integrating Marketing Attribution & Customer Lifetime Value Through AI

Marketing attribution isn’t a new concept. It’s the inevitable combination of smart marketing and advanced technology. In many ways, it’s…

15 Sep11:13
15 Sep11:13
advanced analytics for CLV

Calculating Customer Lifetime Value through the Magic of Advanced Analytics

Advanced analytics is a lot like magic. Most people don’t know how either works but are amazed by both. So…

11 Sep07:56
11 Sep07:56
Operational-Analytics-HD

The Role of Predictive Analytics in Customer Lifetime Value

Predictive analytics has revolutionized the way we forecast. Businesses couldn’t have dreamt of the type of insights they gain today…

07 Sep12:27
07 Sep12:27
lens of AI-01

Rediscovering Customer Lifetime Value Through the Lens of AI

Ask a marketer about customer lifetime value, and they’ll tell you it’s all about ‘relationship.’ Ask a financial analyst, and…

26 Aug12:04
26 Aug12:04
Aug 2020
Aug 2020
AI integration in Multivariate testing

AI Integration – The Next Evolution in Multivariate Testing

‘Multivariate testing’ doesn’t exactly roll off the tongue. But it’s still the best way to optimize your marketing campaigns and…

21 Aug09:30
21 Aug09:30
How brands use Machine Learning to perfect UX in 2020

How Brands Use Machine Learning to Perfect UX in 2020

In this fast-moving digital world, providing outstanding user experience is the best way to set your business apart. But improving…