If data is the new oil, then data analytics is the oil refinery that the digital world is clambering after….
Machine Learning
Google Analytics is probably the most useful analysis tool ever built. If you think that’s an exaggeration, just ask 51%…
Marketing attribution isn’t a new concept. It’s the inevitable combination of smart marketing and advanced technology. In many ways, it’s…
Advanced analytics is a lot like magic. Most people don’t know how either works but are amazed by both. So…
Predictive analytics has revolutionized the way we forecast. Businesses couldn’t have dreamt of the type of insights they gain today…
Ask a marketer about customer lifetime value, and they’ll tell you it’s all about ‘relationship.’ Ask a financial analyst, and…
‘Multivariate testing’ doesn’t exactly roll off the tongue. But it’s still the best way to optimize your marketing campaigns and…
In this fast-moving digital world, providing outstanding user experience is the best way to set your business apart. But improving…
AI is revolutionizing ad tech like ad tech revolutionized digital marketing. Digital advertisers are hailing AI as the next big…
Have you ever wondered why so many businesses have strict data monitoring policies? Why does every company try to reassure…