“Knowing who your customers are is great, but knowing how they behave is even better.” Jon Miller (Co-founder, Marketo) Customer…
Machine Learning
Here’s what you’ll find in this blog: Introduction Part I: Identifying the Data Analytics Role in Digital Ecosystem Part II:…
We’ve already gone over a brief history of ad tech in part 1 of this blog. In addition, we also…
It is a prerequisite for businesses to keep track of, monitor, and improve their performance constantly. The success of a…
The ad tech industry has been rapidly revolutionizing the way consumers and businesses interact with each other online. In 2019,…
Paid advertising is the bandwagon that everyone is jumping on in the 21st century. And there’s a very good reason…
Media buying is different from paid media and google advertising. This recently evolving trend has gained a lot of popularity…
There is no denying the significance of data-driven marketing in today’s world. Data-driven marketing has a significant place in the…
Introduction to Artificial Intelligence Any technology that substitutes human activity is Artificial Intelligence. From the past decade, the shift and…
What is the Sharing Economy? It is the modern-day concept in which the peers tend to make short term transactions….