Introduction to Artificial Intelligence Any technology that substitutes human activity is Artificial Intelligence. From the past decade, the shift and…
Digital Marketing
In 2018, Google rolled out its Google Marketing Platform that allowed a holistic approach to buying and optimizing digital media….
Before digging deep into multivariate testing tools, you must understand that this technique is specifically for improving and refining your…
Here’s what you’ll find in this blog: What are the Major Attribution Models? What is Attribution Reporting? How to Generate…
Here’s what you’ll find in this blog: What is the new Google Analytics Update? How to Upgrade to Google Analytics…
Here’s what you’ll find in this blog: Why is Big Data Analytics on the Rise? The Relation between Data-Driven Marketing…
Data analytics is the basis for all business decisions today because organizations realize the importance of a data-driven approach. The…
If data is the new oil, then data analytics is the oil refinery that the digital world is clambering after….
Google Analytics is probably the most useful analysis tool ever built. If you think that’s an exaggeration, just ask 51%…
Marketing attribution isn’t a new concept. It’s the inevitable combination of smart marketing and advanced technology. In many ways, it’s…