“Knowing who your customers are is great, but knowing how they behave is even better.” Jon Miller (Co-founder, Marketo) Customer…
Data visualization
Here’s what you’ll find in this blog: Introduction Part I: Identifying the Data Analytics Role in Digital Ecosystem Part II:…
We’ve already gone over a brief history of ad tech in part 1 of this blog. In addition, we also…
It is a prerequisite for businesses to keep track of, monitor, and improve their performance constantly. The success of a…
The ad tech industry has been rapidly revolutionizing the way consumers and businesses interact with each other online. In 2019,…
Imagine you’re a small business owner or a corporate executive who needs to make dozens of decisions every day. The…
Currently, almost all businesses have a digital presence. Whether you have an informative blog website or e-commerce store, enterprises need…
There is no denying the significance of data-driven marketing in today’s world. Data-driven marketing has a significant place in the…
Here’s what you’ll find in this blog: What are the Major Attribution Models? What is Attribution Reporting? How to Generate…
Here’s what you’ll find in this blog: Why is Big Data Analytics on the Rise? The Relation between Data-Driven Marketing…