Privacy Policy

1. Information We Collect

• Account Data: Name, email, billing address, and payment details (processed securely via Stripe).
• Customer Data: The CRM data, contacts, leads, and communications you upload or sync to our Services. (You act as the Data Controller; we act as the Data Processor).
• Website and Device Data: IP address, browser and device details, referral information, pages viewed, and interaction events collected through analytics and marketing technologies.
• Lead and Support Data: Information you provide through demo, investor, and support-chat forms, including your name, business email, company details, and message content.
• Local Storage: If you start a support chat, a conversation identifier, contact details, and up to 50 recent messages may be stored for no longer than seven days in that browser.

2. Legal Basis & Use of Data

We process data to provide requested services, respond to inquiries, fulfill contracts, process payments, secure and operate the Services, and comply with law. We also use analytics to understand website performance and marketing tools to measure business interest. The legal basis depends on your location and may include performance of a contract, legitimate interests, legal obligations, or consent where required. We do not sell Customer Data.

3. Website Analytics and Controls

Google Analytics, Google Tag Manager, Microsoft Clarity, and Apollo help us understand website usage, improve the experience, and measure business interest. These services may use cookies or similar browser technologies. Use Privacy choices in the website footer to switch analytics or marketing measurement off. The saved choice is applied on future visits in that browser. You can also limit cookies through your browser settings. Contact security@lucrative.ai with a privacy request or question.

4. Service Providers & Third-Party Sharing

We use service providers to operate the website and Services. The provider used depends on the feature and your account configuration. Categories include:

• Infrastructure & Hosting: AWS (Amazon Web Services), Vultr, and Neon (PostgreSQL).
• AI Processing: OpenAI and Anthropic, according to the features and data-processing terms configured for the account.
• Telephony: Twilio and Plivo.
• Website, Forms, and Support: Google Analytics, Google Tag Manager, Microsoft Clarity, Apollo, Loft, and n8n/our automation infrastructure.

We may also disclose information when required by law, to protect rights and security, or as part of a corporate transaction. Contractual and confidentiality requirements are applied as appropriate to the provider and processing activity.

5. Security and Sensitive Data

We use administrative, technical, and organizational safeguards designed to protect personal information. No system is completely secure. Do not submit passwords, payment card data, protected health information, or other regulated or highly sensitive data through public website forms or support chat. Processing protected health information requires a separately executed Business Associate Agreement and approved Enterprise scope.

6. Retention

We retain personal information only as long as reasonably needed for the purposes described here, including responding to inquiries, providing the Services, security, dispute resolution, and legal obligations. Website support-chat data stored in your browser expires after seven days; server-side records may follow a separate operational retention schedule. Customer account retention is governed by the applicable agreement.

7. Data Subject Rights (CCPA & GDPR)

While Lucrative is a US-based B2B entity, we respect global privacy frameworks.

• Access, Correction, and Deletion: You may request access to, correction of, or deletion of personal information by emailing security@lucrative.ai. We may need to verify your identity and may retain information where permitted by law.
• Customer Data Handled by You: If an individual contacts Lucrative to delete data that you uploaded into your CRM, we will direct that individual to contact you, the Data Controller, to fulfill the request.

8. Contact and Policy Changes

Contact security@lucrative.ai with privacy or security questions. We may update this policy as our Services and legal obligations change; the date above identifies the latest revision.