In 2018, Google rolled out its Google Marketing Platform that allowed a holistic approach to buying and optimizing digital media….
Content Marketing
Before digging deep into multivariate testing tools, you must understand that this technique is specifically for improving and refining your…
Here’s what you’ll find in this blog: What are the Major Attribution Models? What is Attribution Reporting? How to Generate…
Data analytics is the basis for all business decisions today because organizations realize the importance of a data-driven approach. The…
Google Analytics is probably the most useful analysis tool ever built. If you think that’s an exaggeration, just ask 51%…
AI is revolutionizing ad tech like ad tech revolutionized digital marketing. Digital advertisers are hailing AI as the next big…
It is commonly perceived that Artificial Intelligence can potentially eliminate human bias. While that is true, however, it can only…
“Thank you for the purchase, please do visit us again”. This sentence that customers almost always hear at the end…
The boundless benefits of artificial intelligence and machine learning are quickly traversing the globe, empowering every industry and business. Even…
The impact of Artificial Intelligence (AI) is traversing the entire globe– impacting every field and sector. The impact has been…