AI holds extraordinary future opportunities in the current digital marketing space. It enables knowing the customers better, satisfying experiences for them, highly targeted marketing and predictive analysis that definitely increases ROI of a business. Previously marketers were hesitant to merge their techniques with artificial intelligence but now with its growing application it is increasingly becoming popular among them.
Here’s how marketers are leveraging AI technology with their marketing strategies to understand their customer’s needs and make way for a more personalized customer experience.
Data Integration In Artificial Intelligence
Artificial Intelligence and digital marketing are beginning to go concurrently. Artificial Intelligence-powered marketing tools have the ability to gather data, analyze it and then learn from it. As AI based marketing continues to grow, it is widely being used by companies to improve the digital marketing strategies and generate valuable customer insights.
AI empowers digital marketers by equipping them with the information they need to move their business forward. Thanks to AI, digital marketers are now equipped with useful information they need to for business growth. They can use data analytics tools that help them learn more about their consumers, how to reach them out and implement the most effective marketing strategies to grow their businesses. Artificial Intelligence based tools makes insights very easily accessible. Where it takes immense amount of time to crunch all the numbers and match them to customer’s behavioral patterns in traditional digital marketing, AI marketing warehouses gives marketing insights on the fly. Specially designed for marketers, AI tools now understand how a customer’s data affect their performance indicators. With the most critical insights shown at the top of one click-dashboard, digital marketers are now able to make more informed and optimized decisions.
Nowadays digital marketers embracing AI are able to perform a thorough analysis on the data through fast iterations and its in-built predictive and statistical modeling helps them predict likely outcomes and makes recommendation for the most optimal business growth track.
Knowing customers better
With the aid of data management platforms (DMP) gathering second and third-party data now, AI can collect information about customers across the internet. It helps marketers understand the buying behavior and identifying patterns of their existing customers so that this information can be used to reach out people who share the same interests and buying attributes. Marketers can now feed AI tools with their own creative content, such as punch-lines, pictures, and logos, as well as their market goals and they help them figure out key characteristics of serious buyers. This SEM service is not only helping marketers target the right people but is also significantly reducing their average cost per lead and increasing sales.
Insights from third-party data, potential client’s activities at events, their activity on the website and previous conversations with salespersons is tracked, making digital marketers more aware of their customer requirements helps personalize to their needs and enables them to target their potential leads and eliminate the ones that are likely to churn.
These days many retail and e-commerce companies are switching to Artificial intelligence technology to track their customers’ buying preferences. With these insights, they give suggestions to their customer about relevant products that they might be interested in. Artificial intelligence is continuously gathering, understanding and rigorously analyzing data to utilize it better which makes it way better than the traditional marketing. With built-in fast iterations, the accuracy of customer journeys gets efficient, ROI and sales prediction becomes easier than ever.
Better Customer Experience With Artificial Intelligence
A very important factor that determines the success of a digital marketing strategy is customer experience. The leading industrial players know that customized customer experiences and standardized operations are imperative for their success. When the content on web pages is relevant to the user, they are more likely to convert and become recurring customers. Artificial intelligence can significantly help marketers here. A great user experience is very crucial to keep the audience flowing to the website. With its ability to collect data and decide which content is the most relevant to a customer based on customer’s characteristics like location, past buying behavior and search history, AI enables businesses to give their customers a more personalized and customized experience. AI’s marketing and data analysis techniques are way faster and more precise than any human capacity which is empowering digital marketers to personalize the customer experience for their target audience, attract them, and boost e-commerce sales.
Another contribution of AI in providing an amazing user experience is the use of chat-bots. The function of a chat-bot is to engage with the audience on a personal level. It can work 24/7 in observing a customer’s buying cycle. The information obtained in real-time by the chat-bots is interpreted by AI and suggestions on what the user might want at that specific moment can be provided.
The primary function of a chat-bot is to engage with the audience on a personal level. It can work around the clock in observing a customer’s buying journey. As a result, the information obtained in real-time will be interpreted by AI. From there, it can understand and suggest what the user might want and need at that specific moment. Currently, many companies are adding chatbots to their emails, websites, social media pages, and applications to reach out to their audiences and programming these chat-bots to respond to common customer queries.
Automation
In traditional marketing, business growth is extremely difficult because data reporting and insight generation is ad hoc. In manual processing, your business data is scattered across a multitude of channels with different reporting that doesn’t add up. AI is now automating more than 85% of your data, while carefully monitoring a set of KPIs, standards, and goals and comparing them to the different players of the industry. This helps you track your position in the industry and suggest room for improvements. Also, this set of KPIs, standards, and goals can be compared to the historical data to track growth. By replacing manual data processing with automation, AI is helping marketers save precious hours and equipping them with tools to deliver meaningful insights. Many companies are currently automating tasks of repetitive nature and increasing work productivity.
Campaign Handling
AI-based tools now have the ability to handle all your campaigns on your social accounts which gives you a bigger picture of your campaign. It goes through vast chunks of data and finds insights and uses them to autonomously run optimized marketing campaigns across your social media. Marketers are now able to share insights between campaigns at different social accounts, significantly improving the performance of the campaign. This requires no human input. AI-based tools are even programmed to tailor your marketing campaign and flexibly change it against your goals and KPIs. Campaign bidding is also automatically optimized to maximize your ad spend and ensures the budget is always used on keywords and targeting the particular segment which brings in results. With this, marketers using AI can always be sure that your company is making progress.
For digital marketing teams, finding valuable customers is crucial to build a profitable business. The leading industrial players know that customized customer experiences and standardized operations are imperative for their success. Companies that are integrating AI to their digital marketing are finding the right customers and understanding them more thus enjoying greater customer satisfaction and loyalty.
Moreover, AI is helping marketers evaluate the strength of their marketing campaign to see if more can be done to achieve better results. If the campaign is not optimizing it automatically changes it keeping in view the conversion costs. This ensures that the marketing budget is ideally allocated to different marketing channels. AI tools measure your results, automatically making real-time, adjustments across all of the social accounts to ensure the budget is being directed to the best performing ads. Why waste your advertising budget on campaigns that are underperforming at any point in time? Marketers can only imagine how this could help them extend current markets and tap new ones.
Social Media Campaigns With Artificial
Traditionally businesses had to work through a scattered set of tools and reports to understand the data and the confusion related to it resulted in many optimization opportunities being missed. AI puts things into perspective by bringing the entire marketing together in one view. With marketing being so pivotal for business growth nowadays, it is very important to see how AI can be used to increase the customer base. You can now connect your financial data- including but not limited to- your sale records, expenses- and your customer relationship management to your digital marketing campaign to boost your business. Nowadays, businesses ask questions regarding campaign performances. Is our current marketing campaign successful? Are we targeting the right audience? How can we link our sales/revenues to our performance? Is our marketing budget adequately allocated to our campaigns? How fruitful our current marketing campaign is? How can our marketing plan help us maximize our return on investment? How do we forecast our performance? With AI, marketers can now easily answer such intriguing questions about their business performance and never miss an opportunity to improve.
Predictive intelligence based content creation
Websites of media and news channels are now using AI in creating relevant content which is significantly increasing their website visitors. You can only imagine how much time and resources they are saving by just switching to AI-based content creation. AI is now writing reports and news based on the information available. In addition to content creation, AI is aiding digital marketers by making it more relevant for their site visitors. Ever made an online purchase on Amazon and seen “people who bought X also bought Y”? This is AI doing the work for digital marketers by giving recommendations to customers based on their current purchases.
Revolutionizing the traditional email marketing
Many brands are using the capacity of Artificial intelligence to customize email-based marketing campaigns based on individual customers characteristics. As a result of which they are connecting better with prospective clients and converting them to permanent customers.
Now marketers can analyze multitudinous data about their consumers to then decide the most ideal time to connect with them, the recommendation rate, content that attracts the most attention and which email titles create more views. Wouldn’t it be great to know all about this before you initiate your digital marketing campaigns?
Manual A/B testing is time-consuming and the margin for error is high. AI runs A/B testing for the different variables so that you can be sure which variables are crucial for your ad campaign. Countless variables can be tested across historical data and marketing data warehouse so that their effect on the overall performance is monitored. AI tools constantly evaluate insights and analytics for you and give you ways for moving forward and improving your campaign. With this, you can always be sure about your progress and keep your competitive edge.
Conclusion
Data is present everywhere. Every customer activity is a composition of data and is continuously creating more data for marketers to understand and process. Integrating Artificial intelligence with digital marketing is not only supporting them in utilizing data effectively or catering to customer queries but also helping marketers create long-term strategies with limited human involvement.
So how will this impact digital marketers? Their value originates from what they do best: design strategies and translates insights into results. Artificial intelligence is just another apparatus in our digital marketing space to make way to more optimized decisions, “better sales-cycle” and ‘predictive buying and selling’. With this breakthrough digital markets have a better understanding of customer and customers have a better understanding of the products which is eventually a win-win for both.
